- Darling’s is the first franchise concept of its kind in the region.
- Diversiﬁed, unique and creative, yet exclusive and fashionable designs.
- A broad product line which suits the tastes of multiple market segments.
- An innovative thematic store design, with a fancy yet comfortable shopping
- An ingenious visual merchandising system which aims at increasing sales.
- Authentic packaging designs and materials.
- A pricing structure which provide customers with excellent value for money.
- Competent sales staff, capable of providing customers with the best advice.
- Continuous research and development efforts, to introduce new designs
and to inject regular new ideas into the business.