Capitalizing on success

In 2007, Madiha decided to capitalize on their phenomenal success and take the business to the next level through embarking Darling’s Touch on a major franchise development and expansion program.
That goal has been implemented, by giving birth to Trends International Franchising Company S.A.R.L in the 2007.

Franchising has created a new set of exciting possibilities and thrilling opportunities for Darling’s Touch franchisees to become the leading fashion accessory retailers in their own markets.

As a landmark in the success of the business, Trend’s Int’l Franchising Co. supplies major department stores in the region such as Harvey Nichols in Dubai and Saudi Arabia, Villa Moda in Kuwait & Syria, Salam stores in UAE; BHV, ABC & Beirut Duty Free in Lebanon & many others and recently became a supplier for the middle east airlines.

Recently, Trend’s International Franchising Co. has taken a new location in Sanayeh- Beirut in order to pursue it’s plans & to achieve the set goals.
The 300 sqm2 location of two floors is a key location due to its attractive place, where it’s in between Hamra & Verdun, with a walking distance to Beirut Chamber of commerce.


history and background

History and background

Darling’s roots goes back to 1966 when the first store opened in the old town of Beirut. The main business was marketing and selling fashion jewelry raw materials.

the founder

The Founder

Madiha is the founder and General Manager of Darling’s Touch. Her vision and dedication are the driving forces behind Darling’s Touch success.


Our ultimate goal is to become a leading brand in the world of fashion jewelry and accessories bringing to light the beautiful mix of the Oriental and Western culture and style.

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