- Darling’s Touch stores are best located in high-traffic malls targeting middle and higher income customers.
- In fashion and haute couture areas. Close to other leading brands.
On main streets with high foot-fall.
- Darling’s Touch stores must achieve Brand visibility from diﬀerent directions.
- Darling’s Touch stores must also be easily accessible, whether located inside or outside shopping malls.
- The store must have sufficient storage space.
- Adequate and convenient parking space is also a necessity.
- Shop in shop concept is also available in big department stores.